I had been using Googles Adsense code to build some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was creating. The only drawback was that I was always looking for ways to get all the people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics werent making sense.

Then I figured out that certain sites we are paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.

So I paid my $5.00 setup fee and added my two most profitable sites. That same day my visitors jumped dramatically and as I thought. Visitors who came in via Adwords we are more likely to click other Google ads on my page . My conversions went up and I thought why not put all my sites on Adwords.

This was where some careful research was needed. I found that some sites I run had adwords sponsors who we are only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to utilize Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.

The exception would be if my site was offering a product or accomadation . Then it would be well assessment of value sticking with Adwords on those sites just to get more buying visitors . Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady visitors that converted well.

Googles new offering called Websense can change this a bit. By allowing you to put Googles search form on your website and then paying if your visitors search off your page and click other sponsored links it can generate those underperforming sites profitable again. Time and further research will tell.

The moral of the story is that Adwords is a grand way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your funds where it is most successful .