Everyone target to build $300 a day or more with their AdWords campaigns. Youve started a few campaigns, spent a few dollars, and now youre wondering - "wheres the payoff!"

Theres no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put in the hours. In this case, its hours of keyword work.

Extensive Keyword Research

There are literally thousands of keywords for every industry. By selling a thousand or more keywords you will greatly increase your chance of acquiring clicks at a cheaper rate.

Consider this:

Campaign A: Your AdWords campaign has only 4 keywords. These keywords are the most popular keywords for your industry. The average CPC is $1. These keywords get 6000 searches a day. Your campaign is getting a 2% CTR which means your grasping $120 clicks at a total cost of $120.

Campaign B: You research and bid on 2000 keywords. The average CPC is .10 These 2000 keywords also receive 6000 search queries a day. Again using a 2% CTR, your campaign is delivering 120 visitors. But instead of paying $120 as in Campaign A, you are only paying $12.

Obviously, Campaign B is the better performing campaign. Campaign B is saving $108 a day, $3,600 a month and $43,200 per year. The difference in ROI is staggering.

Remember, the difference between the two campaigns was in the keywords. Campaign A had a few popular keywords. Campaign B contained 2000 keywords. The keywords in Campaign B are less popular, translating to a cheap CPC for you.

How To Find Keywords For Your PPC Campaigns

Now you understand the importance of doing extensive keyword research before initial an AdWords campaign. But how do you come up with a long list of targetted keywords. Heres how:

The simplest and easiest method to come up with dazzling keywords is to think long and hard. "Yeah, thatll get me 50 words" you say." Still need more keywords? Try these tools;


1. Google Keyword Generator (https://adwords.google.com/select/KeywordSandbox)
2. WordTracker (http://www.wordtracker.com)
3. Overture Search Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/)
4. Keyword Wrapper (http://www.keyword-toolkit.com/keyword-wrapper/)
5. MyTrashMail Keyword Generator (http://www.mytrashmail.com/Keyword_Generator.aspx)

Happy keyword hunting. You can never have too many keywords. Just remember with each keyword you are increasing your ROI. And istnt that what its all about?

You can discuss this article in the ReveNow! Forums (http://www.revenow.com/forums).