If you own a web site selling your own products or affiliate products, you can boost your sales with seasonal selling
campaigns. Even if you do not have a internet site , you can still sell affiliate products that have seasonal appeal. One of the best ways to do this is through search engine pay-per-click (PPC) programs and my most beloved among them is Google Adwords.

The sizeably effective thing about Adwords is that you can measure the results from your marketing efforts in a very short amount of time. We are not talking weeks or days but literally minutes after setting up your ad campaign.

One of the ideas I had when I started using Adwords was to promote something seasonal. So at the end of January, I opened an Adwords account and created an advertisement campaign. It was related to a major sports event in American life - The Super Bowl.

I signed up as an Amazon affiliate and looked through the Amazon site for Patriots and Panthers apparel. Then I searched
on Google for "superbowl" and found only one Adwords advertisement .

"Great!" I thought, "What an opportunity!"

By the way, if youre not familiar with Adwords, each Google search page contains only 8 paid ads on the right-hand side.
This means that if there are only 7 ads showing, you might get the 8th position by paying just 5 cents per click.

So I set up an Adwords campaign with the following keywords: superbowl shirt, superbowl hat, superbowl cap and related variations with a space between "super" and "bowl" as well as using plural nouns. I let the ad campaign run for 5 days
starting from Super Bowl Sunday. I paid 6 cents per click for all my clicks.

After 5 days, I had the following results:

Keyword Clicks Impressions CTR