One of the common issues that marketers face when using Google Adwords, is that the make use of of popups on the target page for their advertisement is not permitted. Many Adwords advertisers just completely remove popups from their website, which may not only significantly damage the profitability that results from other visitors sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitors email address, and then following up with them via an successful auto-responder campaign, marketers may more than double their chances of clinching the sale. Popups could be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you positive need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the worth you get out of each click-through to your website.

Here are three main ways in which you might do this:

1. Set your target page for your advertisement as a so-called name squeeze page - this means the whole page you direct them to is focussed on one thing, to get their title and email address, following which you may always redirect them to your normal sales page to try and generate the sale. You still need to make sure of course that your ad accurately reflects your target page.

As an example of how to do this, lets say you sell cheap widgets, and your advertisement is displayed for the keywords cheap widgets. Write a report or an ebook on How To Choose The Best Cheap Widget and offer it for free on your title squeeze page, in return for their e mail address.

2. Use a special type of popup that doesnt actually display in a new browser window, but hovers over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You might get a free of cost copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com.

3. Put popups on other pages - Google does not stipulate that you should no popups on your website, only on the target page for your advertisement . This means that if your target page encourages visitors to click through to other areas of your internet site , you can add put popups on these other pages to help capture your visitors e-mail address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) may be placed on any of the other pages. I make use of PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you do not show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your internet site ) you show them an exit popup to try and grab their e mail address before they are lost forever.

Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords advertisement - and by doing this, together with an workable autoresponder campaign, your return on your advertisement could greatly increase too.