How typing rubbish may help you find out if your competitors are using Google Adwords to maximum effect and how you can learn to beat them.

The Gobbledygook Competitor Analysis Tip

When typing c*ap may tell you a lot about your competition

One of the good things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it we are likened to a sword - it would be double-edged.

What do I mean by this?

Its very simple - your advert - when it is displayed - is in the public domain and could be seen not only by your prospects but also your competitors.

The reverse of course is also true, which means you might perform competitor analysis too. So how might you leverage this to find out who amongst your competitors is doing a sizeably good job writing Adwords creative copy?

A quick refresher is in order - Google allows you to match in 4 different ways:

• Broad Match (unadorned keywords and keyword phrases)
• Phrase Match (Enclosing Quotes "