10 Inside Secrets to Google Adwords - Part 1

Lets face it... Google Adwords is not the only source of visitors
on the internet, nor is it costless. However, if you cannot convert
the traffic you get from the pay-per-click visitors on Google
Adwords, your site surely will not convert the casual visitor who may
or can not be ready to buy what your are selling.

When spending money for pay-per-click (PPC) visitors , whether it is
from Google Adwords, Overture, or a 2nd-tier PPC network, the key
is to track your traffic to see if it converts into sales. There
are many software products and online services that might track your
traffic. For a recommendation, visit:
http://www.superiormarketingpartners.com/adtracking.html

Many people that have tried Google Adwords have lost their shirt,
so to speak. Some keywords on Google Adwords are cheap (keyword
phrases beginning at a nickel per click). Some keyword phrases on
Google Adwords might cost tens of dollars per click. If you finish up
paying high per-click prices on Google Adwords and do not sell a
high-ticket product on your web site, even the most enviable sales
conversion rate wont turn a profit.

There are several tricks to selling on Google Adwords that
unless you understand them, it becomes almost impossible to turn a
profit on your branding.


Secret #1 - Only bid on exact match keywords

Google Adwords has a few different keyword matching options
available. When a keyword is placed in brackets like this:
[keyword], it is called an exact match. This means that only
when someone enters that EXACT keyword phrase will your advertisement appear.
It might occur to you that by limiting your keyword(s) to only
exact match, you are eliminating all those everybody that may be
searching for the phrase "cheap widgets" or even "widget"
singular, since only the keyword "widgets" plural is an exact
match. Believe me, this is exactly what you want. Sure, it will
take extra instant to create an adgroup within the Google Adwords
system for each keyword phrase you want to bid on, but you will
know with 100% certainty which keyword(s) are converting into
sales this way. If you do NOT make use of the exact match option in
Google Adwords, then there is definately no way to know which
keyword(s) are resulting in sales on your web page .

Secret #2 - Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page
of search results are going to reach the most many people . What you
want to do is position your advertisement in one of the top 3 spots. You
do not want position #1 necessarily, because that position costs
the most and doesnt give you much more benefit than being in
position 2 or 3. You pay less for these spots than position 1 and
grab most of the benefit.

By being in one of these top spots, your advertisement gets a higher
click-thru rate (CTR). This is nice is because the Google
Adwords system actually rewards you for having an advertisement with a high
CTR by charging you less per click! Google Adwords exists to
earn alot of funds for Google. If they have two companies promoting for
the identical keyword, and your advertisement pulls a 10% CTR and your
competitors advertisement for the same keyword pulls a 5% CTR, then Google
Adwords makes more funds from your ad. Google Adwords rewards you
for this higher CTR by charging you less per click than your
competitor!

Secret #3 - Negatively qualify your ads

Admittedly, the problem with having an advertisement that has a great CTR is
that it gets a lot of clicks! Unless your visitors converts into
sales, its hard to turn a profit on your Google Adwords ads. The
key is to put words in the advertisement that DISCOURAGE many people from clicking
on the ad unless they pre-qualified to convert to a sale. For
example, if you have page that sells widgets that cost $10.00
each, then put something in one of the lines of text in your advertisement
like Widgets cost only $10.00. The only catch is that if your
advertisement isnt getting a very effective CTR in the first place, then a
negative qualifier is only going to reduce your CTR.

Your next step? There are many more techniques to learn that will
increase the profitability of Google Adwords campaigns. The above
tricks will start you off towards generating Google Adwords work for
you. Check back for Part 2 in this series. You can get a
complete course that covers every tip and trick you will ever absolutely need
by visiting:
http://www.superiormarketingpartners.com/adwords.html